About Eddie
How I got here
After Long Beach State, I moved back to the Bay Area to study interactive media and web design. That led to a role at Workday, building web pages for a fast-growing company.
Over the next ten years, I moved from web production into digital marketing, learning from people I admired.
Since then, I’ve built websites for small businesses, run a HubSpot email program for an AI software company, and created Level Access’s first email templates. I focus on the experience people have from first click to loyal customer, and on making sure every handoff along the way works.
To me, AI is rewriting how marketing gets done, so I’m leaning in. I’m going deeper into marketing operations and automation, and sharing what I learn as I go.
Outside of work
I live in the Bay Area with my wife, Natalie, the heart of our home, and our kids, Luca and Liv. I’m the proud son of two immigrants from Managua, Nicaragua.
Fun facts
- I’ve loved making people laugh since I was a kid. From 18 to 22, I did stand-up at open mics in bars, coffee shops, and laundromats.
- In my first fantasy football season, I turned a 1-5-1 team into league champs.
- Growing up, I wanted to be a chef, like Jack Tripper from Three’s Company.
Let’s talk
Have a role or project in mind? I’d like to hear about it.